Hi, I’m John Kalnins.
I’m a strategic and creative marketer with 5+ years of experience shaping brand identities, building content strategies, and leading campaigns across fashion, wellness, and the outdoor space. Whether it’s launching a social-first brand moment or producing a full-scale campaign, I focus on work that’s rooted in storytelling, community, and real connection. I’ve partnered with cross-functional teams, managed influencer collaborations, and developed video-first strategies that drive engagement, traffic, and sales — always with an eye toward moving culture forward.
CORRIDOR X MICHAEL C. THORPE
From concept to rollout, I led the creative direction for Corridor’s campaign with artist Michael C. Thorpe. I handled casting, styling, and the interview to tell a story at the intersection of fashion and art. I launched the campaign across social, email, and journal channels, resulting in a strong lift in engagement and a noticeable boost in collection sales.
EMS x OUTDOOR RECREATION ARCHIVE
Revived EMS’s heritage by creatively using vintage archive content in social contests and co-branded posts. Strategically partnered with Outdoor Recreation Archive to expand social reach and spark interest with a younger, modern outdoor audience, boosting engagement and brand connection.
PROJECT LV X DENNY BALMACEDA
I rekindled a partnership with Denny Balmaceda, who had worked with PROJECT nearly a decade earlier, to spotlight PROJECT Las Vegas as a leader in street style. By collaborating on a tailored lookbook campaign, we boosted social engagement, grew the audience, and drove sales while making a strong case for PROJECT’s continued relevance in the industry.