CORRIDOR x MICHAEL C. THORPE

Photography by Phoenix Johnson

My Role:
Creative Director & Producer

Challenge:
Create a campaign that authentically connected Corridor’s brand with a creative voice to deepen community engagement and highlight new product.

Approach:
I led the creative direction from concept to execution. I identified and collaborated with Michael Thorpe, an artist whose work aligned with Corridor’s aesthetic. I sourced a photographer, styled the shoot to reflect both Michael’s identity and the brand’s design language, and conducted a personal interview to bring Michael’s story to life. The content was shared across Corridor’s journal, email, and social channels.

Outcome:
The campaign blended fashion and art in a way that resonated with Corridor’s audience, leading to increased engagement, boosted product sales, and a meaningful brand moment that celebrated creative community.