EMS ARCHIVES

I delved into the Eastern Mountain Sports (EMS) archives to uncover imagery and vintage ads from its heritage dating back to 1967. Recognizing the potential of these nostalgic assets, I integrated them into modern marketing efforts to reinvigorate the brand. Highlights included creating social media caption contests with vintage photos, which significantly boosted community engagement. Additionally, I collaborated with the Outdoor Recreation Archive on co-branded social media posts, expanding EMS's reach and connecting with a wider audience of outdoor enthusiasts.