PROJECT LAS VEGAS INFLUENCER CONTENT

For the PROJECT Las Vegas trade show, I led influencer partnerships with Denny Balmaceda and Simon Goldman, managing the entire process from budgeting and selecting the right influencers to booking travel and negotiating contracts. I worked closely with both influencers to develop tailored content strategies that aligned with their unique styles. Denny focused on lookbook photography, showcasing street style brands to attract new brands and retailers, while Simon created informational videos, highlighting traditional and tailored menswear brands. This strategic partnership resulted in increased social media engagement, follower growth, website traffic, and sales conversions.