PROJECT FASHION WEEK VIDEO COVERAGE

Directed, Shot and Edited by John Kalnins and Milton Hernandez

While the PROJECT trade shows were on pause, we had to find creative ways to keep our fashion-forward audience engaged on our social channels. One of the strategies we implemented was covering international fashion weeks. These videos were carefully planned out in advance by my manager, Milton, and me. Milton attended the fashion weeks, capturing all the action and behind-the-scenes moments, and then sent me the footage to edit. I would work quickly to put everything together and post the videos in real time, ensuring that our audience stayed connected and engaged with the latest fashion trends, even without the trade shows happening.