IDLE NEW YORK CAMPAIGN VIDEO

Filmed and Edited by Austin Heye

Styled and Directed by John Kalnins

The IDLE NY video is another personal favorite of mine and holds a special place as one of the first pieces of content I worked on after moving to New York. Carr and I had a very specific vision in mind—a mix of high and low energy that would truly capture the essence of the brand. We were fortunate to work with Austin, who we felt did an amazing job delivering exactly what we envisioned. The final result perfectly encapsulated the vibe we were aiming for, balancing intensity with a laid-back feel. It remains one of the most impactful pieces we've created, and I’m proud of how it came together.