EASTERN MOUNTAIN SPORTS MEME CONTENT SERIES

To connect with a younger, nature-loving audience and boost engagement on Eastern Mountain Sports’ social media channels, I launched a meme video content series leveraging trending audio and relatable outdoor humor. EMS has always embraced humor in its brand communications, so this approach felt authentic and perfectly aligned with its voice. One standout piece—a Denzel Washington-inspired video—gained a bit of virality, reaching over 150k people. By creating fun, shareable content that celebrated the joys and quirks of getting outside, we saw a significant increase in engagement and a notable uptick in followers, successfully broadening the brand’s reach with a new generation of outdoor enthusiasts.