COTERIE NEW YORK PHOTO COVERAGE

Photography by Noa Griffel and Weston Kloefkorn

Directed by John Kalnins and Milton Hernandez

Capturing the entire vibe of the COTERIE trade show, including the relevant brands, activations, and speakers, was a massive undertaking, but also an incredibly rewarding one. I was responsible for sourcing the production team ahead of time, briefing them on our vision, and creating shot lists and mood boards to ensure the visuals aligned with our goals. I also worked closely with the team during the event to capture marketing collateral that would support the brand until the next show. Throughout the show, I collaborated with photographers, producers, and editors, ensuring everything stayed on track, was delivered on time, and remained within budget. After the show, I scheduled all of the content according to our upcoming social media calendar, ensuring a strategic rollout of the visuals to keep the audience engaged. This hands-on approach helped us produce high-quality content that showcased the energy of the trade show and the brands we featured.