COTERIE NEW YORK VIDEO COVERAGE

Produced by Sarah Steinbach

Styled and Directed by John Kalnins and Milton Hernandez

Video content became a key focus for us at COTERIE, especially as we recognized its growing importance in digital marketing and on social media platforms. To meet this demand, we planned and created stunning videos that would capture the dynamic atmosphere of the trade show, including the brands, activations, and speakers. I oversaw the entire video production process—from concept to execution—ensuring we captured the right moments and energy to resonate with our audience. After the shoot, I managed the editing process and worked closely with the team to ensure the videos were aligned with our brand messaging. I also took charge of the rollout, strategically scheduling the video content according to our social media calendar to keep the audience engaged and ensure the videos reached their full potential across platforms. This comprehensive approach allowed us to leverage the power of video and elevate our digital marketing efforts.