COTERIE NEW YORK VIDEO COVERAGE

Produced by Sarah Steinbach

My Role
Video Producer and Social Strategist for COTERIE's trade show coverage, working in close collaboration with my manager, Milton Hernandez.

Challenge
Capitalize on the rising impact of video content to better capture the energy of COTERIE and extend our brand reach across digital platforms.

Approach
I led the full video production process, from ideation to post-production, developing a content plan that highlighted the show’s brands, activations, and speakers. Working with Milton, I coordinated a creative team to ensure we captured the most compelling moments on-site. After filming, I managed editing to maintain brand consistency and voice. I then programmed the video rollout across our social channels, optimizing timing and formatting to maximize performance on each platform.

Outcome
Our video campaigns resulted in a 42% increase in video views across Instagram and LinkedIn and contributed to a 30% lift in overall post engagement during the month of the show. The content deepened audience connection and helped establish COTERIE as a leader in the fashion trade space.