COTERIE FASHION WEEK COVERAGE

Photography by Adam Katz Sinding

My Role
Social media lead and content strategist for COTERIE’s off-season engagement campaign, in close collaboration with Brand Director Milton Hernandez.

Challenge
Keep COTERIE’s audience engaged during the months between trade shows, when the brand historically saw significant drops in reach and interaction.

Approach
Working closely with Milton, I developed a content series focused on global fashion week coverage to maintain momentum and relevance. Together, we pitched and coordinated a collaboration with renowned street style photographer Adam Katz Sinding to capture compelling imagery across European fashion weeks. I managed all logistics with Adam, received and organized content delivery, and curated the images for rollout across our social channels.

Outcome
The series generated a 30% increase in off-season engagement compared to the previous year, and boosted follower growth by 12% over an 8-week period. It positioned COTERIE as a year-round voice in the fashion space and built stronger brand affinity within our community.