COTERIE FASHION WEEK COVERAGE

Photography by Adam Katz Sinding

Directed by John Kalnins and Milton Hernandez

As part of my work with COTERIE, I was tasked with finding ways to keep our audience engaged year-round, even when we didn’t have an upcoming trade show. One of the initiatives we created was a content series covering various fashion weeks. To bring this vision to life, we collaborated with legendary street photographer Adam Katz Sinding, capturing the best looks at European fashion weeks. I worked directly with Adam to coordinate the shoot, capture, and transfer all of the imagery. I then curated and strategically posted the images across our social media channels, creating a content series that resonated with the fashion-conscious COTERIE community. This series successfully kept the brand top of mind and engaged with our audience during the off-season.