EASTERN MOUNTAIN SPORTS NEW YORK BTS VIDEOS

My Role:
Lead Creative on the zero budget EMS apparel campaign

Challenge:
Produce engaging, on-brand content for social media without any budget while elevating the look and feel of EMS’s new apparel line

Approach:
As part of the broader zero budget EMS apparel campaign I produced, I recognized that behind-the-scenes (BTS) video content would be essential to keeping our marketing channels fresh and relevant. I led every part of the process, from styling and directing the shoot to filming and editing the BTS footage myself. I then integrated the videos into our social media calendar to ensure they rolled out at peak engagement times.

Outcome:
These BTS videos extended the reach and lifespan of the campaign, driving higher engagement across EMS’s channels and helping the brand maintain a dynamic presence despite the lack of resources.