EASTERN MOUNTAIN SPORTS BTS NEW YORK VIDEOS

Styled, Directed, Filmed and Edited by John Kalnins

During the zero-budget EMS photoshoot I was put in charge of, I quickly realized that video content was crucial to keeping our marketing channels relevant and engaging. To complement the photos we were capturing, I created behind-the-scenes (BTS) videos that could be used across our social channels. I took on the entire process, from styling and directing the shoots to filming and editing the videos. Afterward, I strategically incorporated these short videos into our upcoming social media calendar, ensuring they were posted at the right times to maximize engagement and keep the brand active on social platforms. This effort helped us maintain a consistent and dynamic presence despite the limited resources.