EASTERN MOUNTAIN SPORTS SPONSORS THE BOSTON OUTDOOR EXPO

During my time at Eastern Mountain Sports, I spearheaded our involvement as the official sponsor of the inaugural Boston Outdoor Expo, an ideal opportunity to reintroduce EMS—a brand rooted in Boston—to the local outdoor community. I managed the entire sponsorship and production process, from designing custom EMS shirts for the Expo staff to overseeing merchandising and events at our booth. Additionally, I created compelling on-site content, including filming and editing a video myself and producing another using footage from the event's videographer. The response from long-time EMS customers was overwhelmingly positive, with many expressing excitement to see the brand actively engaging in the outdoor space again.