EMS CAMPAIGN SS24

Photography by Mike Wainwright

Directed + Styled by John Kalnins

This EMS project is one of the accomplishments I'm most proud of. Despite being tasked with shooting the upcoming apparel collection on a zero-base budget—unbeknownst to me, while the company was preparing for bankruptcy—I managed to make it work. I tapped into the EMS community and connected with a talented photographer who agreed to collaborate in exchange for credit on the EMS accounts. I also reached out to a few active friends within my NYC network, who generously volunteered their time to model for the shoot in exchange for gear. Together, we created impactful imagery that kept EMS’s marketing channels alive, even in the final stages, ensuring the brand maintained a strong visual presence until the very end.