IDLE LOOKBOOK

Photography by Molly Kirk

My Role
Co-creative director and producer for IDLE’s debut lookbook, created in collaboration with my close friend Carr Bonner.

Challenge
Launch a fully self-funded fashion lookbook as a passion project, with no external resources or agency support, shortly after relocating to New York City.

Approach
Carr and I designed the garments and managed the entire production process ourselves. We sourced the photographer, videographer, and models, and scouted and selected all shoot locations. We chose to split the shoot between upstate New York and Brooklyn to highlight the contrast central to IDLE’s early brand identity.

Outcome
Produced a visually striking lookbook that captured the duality and raw energy we set out to express. The project marked a milestone in our creative journey and laid the groundwork for future independent work.