COTERIE CAMPAIGN FW22

Photography by Noa Griffel

Directed and Styled by John Kalnins and Milton Hernandez

For the COTERIE Campaign FW22, I oversaw the entire creative production process from start to finish. I was responsible for maintaining the budget and sourcing and managing the production team to ensure everything ran smoothly. I took on the role of stylist and creative director for the shoot, carefully curating each look and guiding the direction to capture the essence of the collection. The goal of the campaign was to showcase our ability to create stunning visuals that would be valuable to incoming brands for their marketing efforts, while also highlighting the talented designers already featured in the COTERIE lineup. Additionally, I managed all logistics related to working with the relevant brands, ensuring their clothes were photographed and promptly returned during the COTERIE trade show.