COTERIE CAMPAIGN FW22

Photography by Noa Griffel

Role
Co-creative lead and stylist for the COTERIE FW22 campaign, in close collaboration with my manager, Milton Hernandez.

Challenge
Develop a visually striking campaign that would serve as both a marketing tool for incoming brands and a showcase of the established designers exhibiting at the COTERIE trade show — all while managing limited resources and tight timelines.

Approach
Oversaw the full creative production process alongside Milton, managing budget allocation, sourcing the production crew, and coordinating shoot logistics. Styled the campaign and directed the creative to reflect the elevated tone of the COTERIE brand. Worked closely with participating designers to secure, shoot, and return garments in time for their showcase during the trade show.

Outcome
Delivered a polished campaign that highlighted the aesthetic range of the featured designers, enhanced brand value for COTERIE, and provided marketing-ready content to partner brands — reinforcing COTERIE’s role as a platform for elevated fashion storytelling.