PROJECT PRESENTS: BEAMS X SPERRY LAUNCH EVENT

Photography by Adam Katz Sinding

My Role:
Social Media Manager, Informa Markets Fashion

Challenge:
Capture and share real-time social coverage of a high-profile Beams x Sperry x PROJECT event during Paris Fashion Week, while ensuring key brand moments were documented and posted live.

Approach:
n collaboration with my manager, Milton, I helped lead content strategy and execution. We partnered with renowned photographer Adam Katz Sinding, and I provided him with a detailed shot list to ensure we hit every key moment. During the event, I managed live social posting directly from the yacht venue, sharing compelling behind-the-scenes imagery, guest interactions, and branded moments across Instagram Stories and feed.

Outcome:
The real-time content generated over 80K impressions within 24 hours, boosted engagement by 35% compared to our previous event post, and was reshared by key partners including Beams and Sperry, increasing our visibility with a global fashion audience.