AVA LOOKBOOK SS23

Photography by Cole Curtis

My Role
Creative lead overseeing the AVA SS23 Lookbook from concept to completion, including design, production, and visual direction.

Challenge
Capture the spirit of the season and the brand’s evolving identity through a cohesive lookbook that could communicate both versatility and intention in the apparel.

Approach
Designed the full collection, curated a location that matched the collection’s tone, and sourced a photographer aligned with the creative vision. Built a detailed shot list and moodboard, styled each look to highlight the garments' purpose, and collaborated throughout the shoot and editing process to maintain creative integrity.

Outcome
The final lookbook became a strong visual expression of AVA’s SS23 collection, showcasing thoughtful design and storytelling, and elevating the brand’s presentation and identity.