AVA LOOKBOOK SS23

Directed + Styled by John Kalnins

Photography by Cole Curtis

For the AVA Lookbook SS23, I was responsible for overseeing the entire creative process from concept to completion. I designed the garments, ensuring they reflected the season's inspiration and brand vision. I scouted a location that aligned with the mood and feel we wanted to capture, selecting a space that embodied the spirit of the collection.

In addition to curating the location, I took charge of sourcing and selecting the photographer who would bring our vision to life. I then created a detailed shot list and moodboard, providing a clear visual guide for the shoot and ensuring all creative elements were cohesive.

Styling was a key aspect of the project, and I carefully crafted each look, mixing and matching garments to showcase their versatility and design intent. Throughout the photoshoot, I collaborated closely with the photographer, ensuring the final images aligned with our vision. Afterward, I worked hand-in-hand with the photographer during the editing process to perfect the visuals, ensuring the final lookbook captured the essence of AVA's SS23 collection.